Adology
Skills / Influencer & Creator / Influencer Vetting
Live audit Pulled · 14 min ago

Influencer Vetting · Olipop × @maya.makes.it

SK 23 · Trailing 90 days · 87 posts reviewed · 6 brand integrations · Audit run · Apr 28, 2026
OL
Brand · Hiring side
Olipop
Q2 wellness creator slate · seat 4 of 6
× VETTING
MM
Creator · Under review
Maya Mitchell
@maya.makes.it · IG + TT + YT shorts
SK 23 · Influencer Vetting · Trailing 90d · IG + TT + YT Conditional approve · with terms

Real audience. Real engagement. One sponsorship pattern we'd want to fix in the contract.

Maya checks every box that matters — 89% authentic followers, engagement 2.1× the wellness creator median, no controversy in 18 months. The flag is brand cadence: she's posted six paid integrations in the last 60 days, two of them adjacent-category (kombucha, prebiotic seltzer). Worth doing — with exclusivity language and a 30-day blackout window.

Vet score
78 / B+
Threshold for tier-1 slate: 75
Audience auth.
89% ↗ above floor
Min for vetting: 80%
Engagement rate
7.4% ↗ 2.1×
vs wellness creator median 3.5%
Brand cadence
6 ↘ 60d
2 of 6 in beverage-adjacent
Safety flags
0 / green
Last 18 months · clean
01 · Recommendation
Click "Approve" or send to legal
Verdict
Conditional approve. Add exclusivity. Move forward.
Confidence · HIGH · 8 of 10 dims pass
Why yes
✓ Audience matches. 68% women 25–34, 52% US, top metros NYC/LA/Austin. Maps tightly to Olipop's gut-health buyer.
✓ Engagement quality. Comment-to-like ratio 4.8% — peer median 1.9%. Real conversations, not bot strings.
✓ Past sponsored posts outperform. Branded content lands at 1.3× her organic average — most creators drop 30–50%.
✓ Voice fits. Pantry-tour, label-reading content. Sounds like an Olipop customer already.
What to fix in the contract
! Category exclusivity. She did Health-Ade Feb 2 and Poppi-prebiotic Mar 18. Lock 90 days post-flight, beverage + prebiotic.
~ Cadence cap. Max 2 paid posts in any 14-day window during our flight. Avoids saturation reads.
~ Story-only first. Test with a 2-frame story before committing to a feed reel. $1.8K vs $9K.
✓ Whitelisting. She's allowed paid amplification on Olipop's account — 4 of 6 prior partners did this. Rate built in.
02 · Profile + audit · creator panel and per-domain reads
5 audit cards
MM
Maya Mitchell ✓
@maya.makes.it
Recipe creator. Pantry tours, label reading, gut-friendly meals. NYC. Mom. Books a column at @bonappetit.
IG · 312K TT · 489K YT · 84K
885K
total reach
7.4%
avg ER
+18%
90d follower
Rate card · estimated
$8.5K / feed reel · usage 30d
Story · $1.8K · TT primary · $6.2K · Bundle (R+S+TT) · $14.5K
A Audience authenticity
A · 89/100
Real / human followers 89%
Suspected bots 3.1%
Inactive / parked 7.9%
Comment-to-like ratio 4.8%
Suspicious follower spikes 0
Top demos · IG + TT
W 25–34
38%
W 18–24
22%
W 35–44
14%
M 25–34
9%
Other
17%
B Performance baseline · trailing 90 days
B+ · 82/100
Median views
182K
+22% vs prior 90d
Top-decile views
2.1M
"Pantry mom" series
Saves / share
3.8%
Recipe-creator ceiling
Sponsored Δ
+30%
Branded posts beat organic
TT SHIRLEY TEMPLE RECIPE
5-ingredient gut bowl
views2.1M
IG PAID · POPPI FRIDGE TOUR (PAID)
Fridge tour · paid (Poppi)
views412K
IG HOW I READ A LABEL
How I read a label · educator
views684K
YT SUNDAY MEAL PREP
Sunday meal prep · 3 dishes
views241K
C Brand fit · Olipop overlap read
B+ · 81/100
Voice + content match
Gut health emphasis
92
Pantry / label tone
88
Mocktail / no-alc
65
Mom / household
71
Wellness fad-chasing
22
Audience overlap with Olipop's buyer
OL
MM
62% Strong overlap. 62% of her core audience matches Olipop's gut-health buyer profile. 14% would be net new (label-readers, no current beverage habit).
Net read
Voice maps almost perfectly. Where she's softer is sparkling-beverage occasion language — Olipop's brief should give her that vocabulary. Don't ask her to perform out-of-character.
D Brand-safety scan · last 18 months
B · 76/100
✓
No controversial content. 18-month clean record.
No politically polarizing posts. No deleted posts in trailing 12 months. No comment-section moderation events. One mild misinformation flag (Aug 2025) corrected within 4 hours with a follow-up post.
PASS
!
Sponsored cadence — 6 paid in 60 days. Saturation risk.
Two of those six were beverage-adjacent (Health-Ade · Feb 2, Poppi · Mar 18). Audience can read fatigue. Past partners reported a −12% performance hit when adjacent sponsorships ran inside 30 days.
"loving all the prebiotic recs lately… is anyone NOT sponsored 😅" — top comment, Mar 22
MAJOR
·
FTC disclosure — 92% compliant. Caught one missing #ad in Jan.
Across 14 sponsored posts in 90 days, one post (Jan 16, sponsored by an unrelated cookware brand) opened with the partnership in caption but missed the #ad tag. Corrected within a day. No agency repeat-offense.
MINOR
✓
Reputation surfaces — clean across 8 sources.
Reddit threads (r/foodie, r/snackrants), TikTok stitches, Twitter mentions, news mentions. Net sentiment: +0.62. Most-cited descriptors: "trustworthy", "actually cooks the food", "doesn't push junk".
PASS
03 · Past brand collabs · what landed, what didn't
6 paid integrations · trailing 60 days
Brand
Category · what she did
Date
Lift vs organic
Audience overlap
Notes
Poppi
PREBIOTIC SODA · fridge tour reel
MAR 18 · 26 DAYS AGO
+34%
71% / dup
Same audience. Direct competitor. Olipop must lock category exclusivity.
Health-Ade
KOMBUCHA · meal-prep voiceover
FEB 02 · 12 WEEKS AGO
+12%
68% / adj
Adjacent. Past tier of saturation list — refer to cadence terms.
Siete Foods
PANTRY · grain-free reel
MAR 04 · 8 WEEKS AGO
+41%
54% / safe
Best-performing brand integration. Voice-native creator content.
Fly By Jing
SAUCE · weeknight dinner
FEB 14 · 11 WEEKS AGO
+22%
48% / safe
No category overlap. Reads as friend-recommendation tier.
Caraway
COOKWARE · pan unboxing
JAN 16 · 14 WEEKS AGO
−9%
38% / safe
Off-category, low overlap, missed FTC tag. Worst paid post.
Vital Proteins
SUPPLEMENTS · morning routine
DEC 11 · 19 WEEKS AGO
+18%
57% / adj
Older. Outside our 60-day exclusivity window. Reference only.
04 · Next steps · what to ship in the offer
2 docs · ready to send
Contract terms · the must-haves DRAFT 1.0
01 Category exclusivity · 90 days post-flight. Beverage, prebiotic, kombucha, soda, water-plus.
02 Cadence cap · max 2 paid posts / 14 days during our flight window.
03 Whitelisting rights · 60 days. Olipop boosts on her handle, IG + TT.
04 Approval cycle · 1 round. Brief gives her the sparkling-beverage vocab. No script.
05 Usage · 30-day organic + 90-day paid. Standard for tier-1 slate.
Test plan · low-risk start 2-PHASE
P1 Story-only test · 2 frames + link. Pantry-tour POV. $1.8K. Decision in 7 days.
P2 If P1 lands · feed reel + paid amplification. Same creator brief, expanded execution. $8.5K + $4K paid.
~ Backup CTA if P1 underdelivers: hold to recipe-only feature for Q3 mocktail push (no contract overlap).
Total go · $14.3K + $4K paid amp · $18.3K
Below tier-1 ceiling ($25K). Within Q2 wellness slate budget.

Send to legal. Open the conversation.

Auto-generated offer letter is ready with the four contract terms above. Adology will track Maya's posting cadence and ping you if she signs an adjacent-category brand inside the exclusivity window.

SK 23 · Influencer Vetting Pulled · Apr 28, 2026 · 14 min ago 87 posts · 6 brand integrations · 8 brand-safety dims
adology.ai/skills/influencer-vetting